Alex Davidson, a 22 year old girl from Newcastle, is a fashion & lifestyle blogger who started on Instagram seriously around 3 years ago. Initially being scouted through modelling locally & throughout Sydney/Melbourne & then finding a passion for styling and location scouting to take her own content with her own twist on things.

Still modelling on the side, Alex has taken a huge love to creating content for brands and creating a relationship with followers, a lot based around being your true self and loving what you’re born with (e.g red hair).

Alex has worked alongside brands such as Princess Polly, Glassons, Koala Mattresses, STAX., Fashionnova, Factorie & more in her time on Instagram so far.